UK inward investment report 07/08

The UK has a compelling message for the world’s businesses, and UK Trade & Investment is playing a crucial role in getting that message across, loud and clear. As our key positioning of the country as a springboard for global growth takes hold, potential investors in both high-growth and high-value economies are seeing the value of choosing the UK as an investment destination.

Our message is that the UK globalises companies; it is an investment multiplier that is growing companies’ bottom lines but is also developing their culture, brand and overall competitiveness. The attractiveness of the UK as a springboard for global growth is underpinned by three key unique selling points (USPs).

First, the UK offers the very best environment for business – our research highlights the pro-business environment and open regulatory framework with which our economy is strongly associated. Second is our position as a global leader in creativity and innovation – our world-class R&D, automotive design engineering, architecture, digital gaming and television production sectors are just a few examples of our innovative excellence. And third is the gateway of international connections offered by our business culture – support networks and ready-formed clusters of business services, together with the world’s crossroads of business contacts.