Fanfare, which designs software to help manufacturers with product testing, has appointed Elaine McKiernan, Head of the firm's European operations, to lead the office.
It is important as our business continues to grow with globally recognised brands that we support and ensure their success
Elaine McKiernan
Head of European Operations
Fanfare
Commenting on the move, Ms McKiernan said: "The new office is evidence of the momentum that Fanfare has gained in [Europe, the Middle East and Africa].
"It is important as our business continues to grow with globally recognised brands that we support and ensure their success.
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European customers of the firm include BT and Paris-based Alcatel-Lucent, which works in the telecommunications sector.
Tom Ryan, Fanfare Chief Executive Officer, added that the move shows the firms commitment to the "success of its global customers" and its European presence would allow the company to develop new opportunities.
Fanfare claims its products allow firms to become more efficient by automating the testing process and getting their products to the market quicker than manually testing allows.
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