US-UK partnership finds solution to food waste

Colin Winslow and John Newton from Norfolk-based injection moulding company Detailed Plastic linked up with US materials firm Dupont to develop the ‘Fresh Pod’.

The directors of this business have shown tremendous vision and innovation with this product.

Paul Milton

Client Manager

Lovewell Blake

The product is a plastic case which is filled with materials that extend the life of fresh fruit and vegetables by up to four times.

After being approached by Dupont to help them manufacture their Tyvek product, Mr Winslow and Mr Newton secured the UK distribution rights to the material and developed the Fresh Pod.

Paul Milton, client manager at accountants Lovewell Blake said: "The directors of this business have shown tremendous vision and innovation with this product by successfully transferring the technology from the commercial to the domestic sector.

The Fresh Pod recently won the Best Design Innovation category at the Creative East Awards 2008. Its creators believe it will help reduce the 6.7 million tonnes of household food waste that the UK creates each year.

Using environmentally-friendly contents, the product also causes food to retain vitamins and reduces odours from aging fruit.