US marketing firm selects london as springboard to expansion

New York-based firm Last Exit has chosen London to launch a UK operation and will recruit a new team to help expand its digital services.

After the US, London is the largest digital market globally and is growing significantly

Nuri Djavit

Co-founder

Deepend

Paul Newnes, partner and commercial director at Last Exit, said the London office will be the focus of new products and services, including more branding and search-based offerings.

"The skills and customer portfolio in the Last Exit London team are a great complement to ours in New York," he commented.

Nuri Djavit, founding partner and creative director of the firm, highlighted the growing opportunities for digital and creative firms based in London.

"After the US, London is the largest digital market globally and is growing significantly," he said.

"It's something we've been watching for many months and a great opportunity has presented itself.

Formed in 2004, Last Exit’s clients include multinationals such as Unilever, Viacom and Time Inc.