Media research centre launches in Bristol

New technologies to make media more accessible are to be developed at a new purpose-built research centre in Bristol.

Supporting the needs of this exciting new media environment not only requires a diverse set of skills and insights but also a collaborative approach to innovation.

Clare Reddington

Managing director

Pervasive

The Pervasive Media Studio is the first of its kind in the UK and will provide scientists with the resources to explore GPS, wireless and smart phone technologies.

It is hoped the centre will support the £9.3 billion creative economy in the south west of England by providing a cutting-edge work space for researchers.

The move has been supported by the South West Regional Development Agency (SWRDA) and is a collaboration between HP Labs and Watershed Media Centre, the University of West England and the University of Bristol.

Clare Reddington, managing director of Pervasive, said: "Supporting the needs of this exciting new media environment not only requires a diverse set of skills and insights but also a collaborative approach to innovation.

“Our aim is to bring together the talent, ideas and research to do this here in Bristol and create a unique centre that can hold its own in the international creative arena."