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OurWorld…passionate about business21-Nov-08
Welcome to UK Trade & Investment today

WiFi provider sets up European hub

Spurred by the acceleration of business in Western Europe and relationships with key UK partners, Extricom is opening a UK base.

Top location for European headquarters

More companies centre their European business in the UK than in any other country.

Find out why the UK is the number one location for European headquarters.

By Anna Rooke, OurWorld Editor

Started up in Israel, Extricom is a designer and manufacturer of next-generation wireless solutions.

Now the firm has announced a major expansion of its European operations, with a London headquarters at its centre.

The new London base will also serve its Middle East and Asian markets.

Areas of growth

Strong market reception in Europe has led Extricom to engage in an aggressive expansion strategy for the region.

The decision was motivated by the increased popularity of its solutions among key industry groups, including education, healthcare, and government.

Wireless expertise

Extricom has also sought UK expertise for the new expansion plan, appointing a new general manager with significant experience of European markets.

Steve Northedge led regional sales operations for both Cisco and Symbol prior to joining Extricom.

Getting close to UK partners

This month, Extricom launched a new partner programme seeking collaborations with resellers and distributors.

It is now working with UK partners including wireless integrator Selcoms and VoiP specialist VCOMM.



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